Terms of Service

These Terms of Service (“Terms”) form a legally binding agreement between you (“Customer”, “you”) and Cleventics Ltd, a company registered in England and Wales with its registered office at Iris Crescent, Seacroft, Leeds, United Kingdom, trading as “Kadriva” (“Kadriva”, “Cleventics”, “we”, “us”, or “our”) governing your access to and use of the Kadriva VisibilityOS platform, websites, APIs, dashboards, hosted pages, AI features, integrations, and any related services (collectively, the “Service”). Kadriva is a product developed and operated by Cleventics Ltd.

By creating an account, clicking “Sign up”, starting a trial, paying for a subscription, or otherwise accessing the Service, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Service.

If you are using the Service on behalf of an organisation, you represent and warrant that you have authority to bind that organisation to these Terms, and references to “you” include that organisation.

You must be at least 18 years old and capable of forming a binding contract to use the Service. The Service is intended for business and professional use. By using it you represent that you (a) are not barred from receiving services under the laws of any applicable jurisdiction and (b) will comply with all applicable laws.

• You must provide accurate, current, and complete information when creating an account.
• You are responsible for safeguarding your credentials and for all activity under your account.
• You must notify us promptly of any unauthorised access or suspected breach.
• We may suspend or terminate accounts that violate these Terms or pose a security or legal risk.

Kadriva is offered on a subscription basis with several tiers (currently Starter, Growth, and Custom). Specific features, limits, and prices for each plan are described on our pricing page and may be updated from time to time.

4.1 Paid trials (non-refundable)

We offer paid trial periods (for example, a 14-day Starter trial at $1.99 or a 14-day Growth trial at $2.99). Trial fees are charged immediately at activation and are strictly non-refundable, including if you do not log in, do not use the Service, or cancel before the trial ends. The subscription will automatically convert to the standard monthly price of the selected plan at the end of the trial unless you cancel before the trial ends.

4.2 Recurring billing

Paid subscriptions renew automatically at the end of each billing cycle (monthly or annual, as selected) using the payment method on file. By providing a payment method, you authorise us and our payment processors to charge that method for all fees, taxes, and applicable charges until you cancel.

4.3 Price changes

We may change prices at any time. Price changes for existing subscriptions will take effect no earlier than the next renewal period, and we will provide at least 30 days’ notice by email or in-product notice.

4.4 Taxes

Fees are exclusive of taxes (VAT, GST, sales tax, withholding tax, etc.) unless stated otherwise. Where our payment processor acts as the merchant of record, applicable taxes may be calculated, collected, and remitted on our behalf and shown on your receipt.

4.5 No refunds — all sales final

All payments to Kadriva are final and non-refundable. This includes, without limitation: paid trial fees, the first and any subsequent month of a subscription, annual prepayments, upgrades, add-ons, overage charges, and any partial billing periods. You may cancel at any time from your account settings; cancellation stops future renewals but does not entitle you to a refund, pro-rated credit, or chargeback of any fees already paid, and you retain access through the end of the period you paid for. The only exception is where a non-waivable refund is expressly required by applicable consumer-protection law in your jurisdiction, or where we have explicitly offered a written credit (for example, our ROI guarantee in section 5).

By starting a trial or subscription you acknowledge that you have read and accepted this no-refund policy and waive any cooling-off / withdrawal right to the maximum extent permitted by law, because the Service is delivered digitally and made available to you immediately upon purchase.

4.6 Chargebacks

Initiating a chargeback or payment dispute for charges that comply with these Terms is a material breach. We may suspend or terminate your account, recover the disputed amount plus any processor fees, and refuse future service. Please contact billing@kadriva.com before disputing a charge — we resolve almost all billing issues within one business day.

4.7 Failed payments

If a payment fails, we may retry the charge, suspend access, or downgrade your account until the balance is paid. You remain liable for outstanding fees.

Where advertised, our ROI guarantee (e.g. “1,000 organic visits within 90 days or your next month is free”) applies only if you (a) maintain an active paid subscription continuously for the full guarantee period, (b) complete onboarding and publish all Kadriva-generated pages without material modification, and (c) do not block crawlers or de-index pages. The credit is the sole and exclusive remedy under the guarantee.

“Customer Data” means content, brand information, website data, keywords, analytics, and other materials you submit to the Service or that we collect or generate on your behalf in connection with the Service. As between you and us, you retain all rights, title, and interest in and to Customer Data.

You grant Kadriva a worldwide, royalty-free, non-exclusive licence to host, copy, transmit, process, display, and create derivative works of Customer Data solely as necessary to (a) operate and provide the Service, (b) prevent or address technical or security issues, (c) enforce these Terms, and (d) generate aggregated and anonymised insights that do not identify you or your end users.

You are responsible for the legality, accuracy, and quality of Customer Data and for ensuring you have all rights, permissions, and consents required for us to process it.

You agree not to, and not to allow any third party to:

• use the Service in violation of any law, regulation, or third-party right;
• submit content that is illegal, defamatory, infringing, deceptive, or harmful;
• use the Service to generate spam, mass unsolicited messages, link schemes, doorway pages, or any content intended to manipulate search engines in violation of their guidelines;
• impersonate any person or misrepresent your affiliation with any person or entity;
• reverse engineer, decompile, or attempt to derive source code from the Service except as expressly permitted by law;
• access the Service to build a competing product or to benchmark without our prior written consent;
• introduce malware, exploit vulnerabilities, or interfere with the integrity or performance of the Service;
• scrape, crawl, or harvest data from the Service beyond what is permitted by your plan or API limits;
• resell, sublicense, or share access to the Service except as expressly permitted.

The Service uses artificial intelligence and large language models to analyse websites, draft content, generate briefs, and suggest actions. AI outputs may be inaccurate, incomplete, or unsuitable for your purposes. You are solely responsible for reviewing, editing, and approving any AI-generated content before publishing or relying on it. You must not use the Service to generate content that infringes intellectual property rights, violates law, or breaches the terms of any third-party platform on which you publish.

The Service may interoperate with third-party services (such as search engines, AI providers, payment processors, analytics, and social platforms). Your use of any third-party service is governed solely by that third party’s terms and privacy policies. We are not responsible for the availability, accuracy, or content of third-party services or for any loss arising from your use of them.

Kadriva and its licensors own all right, title, and interest in and to the Service, including all software, models, designs, text, graphics, trademarks, and underlying technology, and all related intellectual property rights. We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service in accordance with these Terms and your subscription plan.

Feedback you provide is non-confidential, and you grant us a perpetual, irrevocable, royalty-free licence to use it for any purpose.

Each party may disclose non-public business and technical information to the other (“Confidential Information”). Each party agrees to (a) use the other’s Confidential Information only as necessary to exercise rights or perform obligations under these Terms and (b) protect it with the same degree of care it uses for its own confidential information, but no less than a reasonable standard of care.

We may suspend or terminate your access immediately, without notice, if we reasonably believe you have breached these Terms, pose a security risk, infringe a third party’s rights, or expose us to legal liability. You may terminate by cancelling your subscription and ceasing use of the Service. Upon termination, your right to use the Service ends and we may delete Customer Data after a reasonable retention period, except as required by law.

Sections that by their nature should survive termination (including payment obligations, IP, disclaimers, indemnities, limitations of liability, and dispute resolution) will survive.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, ERROR-FREE, OR PRODUCE ANY PARTICULAR SEO, RANKING, TRAFFIC, OR BUSINESS RESULT.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS OPPORTUNITIES, EVEN IF ADVISED OF THE POSSIBILITY. OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO US FOR THE SERVICE IN THE 12 MONTHS PRECEDING THE CLAIM AND (B) USD 100.

You will defend, indemnify, and hold harmless Kadriva and its officers, directors, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to (a) your use of the Service, (b) your Customer Data, (c) your breach of these Terms, or (d) your violation of any law or third-party right.

We may modify the Service or these Terms at any time. Material changes will be communicated by email or in-product notice and will take effect on the date specified in the notice (and at least 30 days after notice for adverse material changes to paid subscriptions). Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

These Terms are governed by the laws of England and Wales, without regard to conflict of laws principles. The parties submit to the exclusive jurisdiction of the courts of England and Wales for any dispute arising out of or relating to these Terms, except that either party may seek injunctive relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

• Entire agreement: These Terms, together with the Privacy Policy and any order forms, constitute the entire agreement between the parties.
• Severability: If any provision is held unenforceable, the remaining provisions remain in effect.
• No waiver: Failure to enforce any right is not a waiver of that right.
• Assignment: You may not assign these Terms without our prior written consent; we may assign them in connection with a merger, acquisition, or sale of assets.
• Force majeure: Neither party is liable for delay or failure caused by events beyond its reasonable control.
• Notices: We may give notice by email to the address on your account or by in-product message.

Questions about these Terms? Contact us at legal@kadriva.com or write to us at: