Atlas & Oak·Home & furniture (retail)·London, United Kingdom·38 days (Feb–Apr 2026)
0 → 47 answer-engine citations and a 5× lift in share of voice
Atlas & Oak used the Kadriva AI Visibility Tracker to find where competitors were being cited instead, then shipped counter-pages that took the citation slot.
Share of voice
4.1%21.6% 5.3×
Answer-engine citations
047 +47
Comparison pages live
236 +34
Organic assisted revenue
Baseline+31% +31%
The challenge
- Two competitors owned nearly every AI answer for 'best' and 'compare' queries in the category.
- Product pages had no comparison, specification or FAQ content an answer engine could quote.
- No visibility into which prompts actually drove qualified traffic.
What Kadriva did
- Competitor citation graph built from daily probes to identify the exact prompts where rivals were cited.
- Counter-Move engine generated comparison and specification pages targeting those prompts.
- Structured data (Product, FAQPage, ItemList) auto-applied at publish time.
The outcome
- Share of voice across tracked prompts rose from 4.1% to 21.6%.
- Cited as the primary source for the category's top comparison question in Perplexity.
- Assisted revenue from organic up 31% quarter on quarter.
"The AI Visibility module alone justified the price. We went from zero ChatGPT citations to being the cited source for our entire category — in 38 days."
How we measured it
- Share of voice = brand citations ÷ total citations observed across the tracked prompt set for the same period.
- Probes ran daily against ChatGPT, Gemini, Perplexity and Bing Copilot with identical prompt phrasing throughout.
- Revenue attribution uses the store's own last-non-direct model, not Kadriva's estimate.
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