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Bramble Coffee Co.·Food & beverage (subscription)·Melbourne, Australia·90 days (Feb–May 2026)

38 hours a month back, and a publishing engine that never stops

Bramble handed brief-writing, publishing and indexing to Kadriva Autopilot Publisher and grew indexed pages 9× without adding headcount.

Indexed pages
44397
Median time to index
14 days< 48 hrs −86%
Ops hours / month
~48~10 −38 hrs
Impressions
61k289k +374%

The challenge

  • A two-person marketing team spending most of its week on briefs and QA.
  • Slow indexing: new pages took 9–21 days to appear in Google.
  • Seasonal content shipped late and missed the demand peak every year.

What Kadriva did

  • Autopilot Publisher set to daily publishing with human approval only on commercial pages.
  • IndexNow + Search Console submission wired into the publish step.
  • Scheduled auto-apply windows batching non-conflicting on-page fixes twice daily.

The outcome

  • Indexed pages grew from 44 to 397 in 90 days with no new hires.
  • Median time-to-index fell from 14 days to under 48 hours.
  • Team time on content operations dropped by roughly 38 hours a month.

"I used to spend Sunday nights writing briefs. Now Kadriva ships them, my team approves, and rankings climb on their own. We got our weekends back."

Tom ReillyCMO, Bramble Coffee Co.

How we measured it

  • Indexed page counts taken from Search Console coverage reports at the start and end of the window.
  • Time-to-index measured as first impression date minus publish date, median across all pages published in the window.
  • Hours saved is the team's own timesheet comparison, not a modelled estimate.

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